The Discovery TV series Catchin Air is headed to Alaska recently for an episode of wakeboarding and kiteboarding on a ice field. The relatively new series focuses on an up-and-coming extreme sport called kiteboarding, which is basically wakeboarding, paragliding and windsurfing. Each episode features a different location and is cast with a variety of passionate and talented extreme sports enthusiasts. The sport is kind of complicated, so each kiteboarder has their own set of techniques that differs slightly from another, giving the show a lot of variety.
The teaser video features Andy Hurdman wakeboarding on an ice field while the crew waits for the wind to pick up. The breathtaking clip captures the extraordinary landscape surrounding the icy Alaskan lake and showcases only a little of what these athletes have to offer.
What Makes This Trend Stand Out
- Extreme Arctic Sports
- The rise of extreme sports in Arctic locations provides opportunities for equipment manufacturers, travel agencies, and content producers to cater to a growing demographic of thrill-seekers.
- Kiteboarding
- The emergence of kiteboarding as a relatively new sport creates possibilities for athletic apparel and equipment companies to innovate and improve upon existing products.
- Location-based Series
- The trend of location-based TV series allows content producers to capture and present the unique experiences and challenges of various extreme sports in remote and exotic locations.
Sectors Adopting This
- Athletic Apparel and Equipment
- Companies in the athletic apparel and equipment industry can take advantage of the growing interest in extreme sport by designing and producing specialized products for different types of extreme sports.
- Travel
- The rise of extreme sports in exotic and remote locations creates opportunities for travel agencies to develop tailored packages for thrill-seekers who want to explore and experience these destinations.
- Content Production
- The trend of location-based TV series provides opportunities for content producers to create engaging and unique content that showcases the challenges and beauty of extreme sports in remote and exotic locations.
