Discoteca Tokidoki is One Illustratively Stellar Skateboard

 - Jun 14, 2009   Updated: Aug 16 2011
References: tokidoki.it & nylonmag
The Discoteca Tokidoki is one stellar deck. This skateboard has Tokidoki’s signature style paired with overlays that add tons of glitzy glamour. There is even a red and yellow model that features a hot anime girl surrounded by burgers, fries and soft drinks (an obvious mockery of McDonald’s).

Tokidoki has definitely made a mark on culture today with clients including MTV, John Galliano, Fornarina, and LeSportsac. I guess skate decks are the next step!

Implications - Consumers are looking for ways to make themselves stand out among their fellow shoppers. Products that contain an element of vibrancy appeal to consumers who want to differentiate themselves. Companies trying to increase their appeal could focus on this when coming out with new items.