Direct Auto Insurance recently launched a new tongue-in-cheek marketing campaign titled 'Get Direct & Get Going' that features multiple celebrities including rapper Fat Joe, former NFL football player Johnny Manziel, and former Olympian Tonya Harding -- all of whom have needed fresh starts.
The commercial makes light of the various scandals the celebrities have found themselves in to highlight Direct Auto Insurance's belief in giving second chances. “In choosing celebrities, we wanted to hone in on people who share the same everyday issues our audience faces. Sure, they’ve risen to great heights in their careers and lives, but, at the end of the day, they’re just like everyone else,” said Nick Sonderup, executive creative director at Pereira O’Dell -- the creative agency behind the campaign.
The Get Direct & Get Going campaign will roll out on video, print, and digital platforms to engage everyday consumers.