The Royal ice cream brand from Diplom-Is won't be sold in carbon black containers anymore, thanks to a new partnership with Berry Superfos. The new non-carbon container can be seen by the Near Infrared (NIR) scanners employed in trash sorting procedures, allowing them to be appropriately disposed of after emptying. This continues Diplom-Is sustainability initiatives by reducing packaging waste created by its products.
“We are very satisfied with the result. The new black enables proper sorting of Royal ice cream containers at local recycling and sorting facilities, which can save significant amounts of virgin plastic material. We have been very thorough in our approach by successfully testing the non-carbon black containers at two local recycling plants in Norway, as well as at a sorting plant in Germany,” said Anne-Lene Molland, communications manager at Diplom-Is.
Image Credit: Diplom-ls
Key Themes Behind This Trend
- Non-carbon Packaging
- The new non-carbon container technology paves the way for more sustainable packaging solutions.
- Near Infrared Scanning
- The use of NIR scanners in trash sorting can revolutionize the recycling industry and reduce waste.
- Recycling Innovation
- Innovative recycling technology and initiatives can lead to significant reductions in virgin plastic material use.
Where This Applies
- Packaging Industry
- The shift towards non-carbon packaging solutions can create new opportunities for manufacturers and suppliers in the packaging industry.
- Waste Management Industry
- The use of NIR scanning technology can disrupt the waste management industry by improving sorting and reducing waste.
- Food Industry
- Food brands and producers can benefit from sustainability initiatives in packaging and reduce their environmental impact.
