Tarot-Inspired Couture Collections

Dior Spring/Summer 2021 Haute Couture Takes Cues from Tarot

The Dior Spring/Summer 2021 Haute Couture showcase called Le Château du Tarot was presented for Paris’ Haute Couture Week and for the collection, creative director Maria Grazia Chiuri was inspired by tarot cards. The ethereal designs were heavily influenced by one of the oldest surviving tarot decks known, the Visconti-Sforza tarot deck from 15th-century edition from Milan, Italy.

The film that accompanies the release of the collection stars a woman who seeks guidance from a tarot reader and her journey through a castle introduces her to many tarot figures. Symbols from the Major Arcana can be seen throughout the collection, as characters embody cards like the Moon, Temperance and Death.

Chiuri notes that Christian Dior himself once sought solace from the tarot at a time he was anxious about his missing sister during World War II.

Tarot-inspired Design
Designers incorporating tarot imagery into their collections and products.
Fashion Film
Creation of films or videos showcasing collections and designs to enhance customer engagement.
Historical Inspiration
Drawing inspiration from historical artifacts or art to create unique designs and products.

Sectors Adopting This

Fashion
Fashion designers using tarot themes to create new collections and expand their brand.
Film and Video Production
Production studios creating fashion films or videos to showcase collections and designs.
Art and Artifacts
Museums and galleries showcasing artifacts and artworks as inspiration for new designs and collections.
SCORE
2.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 54%
Freshness 10%