The Dior Magazine Issue 6 editorial is not only shot in black and white, it features a black and white wardrobe. The greyscale nature of the photoshoot brings even more attention to the cuts and silhouettes of the designs put on display. Sharp, sexy and sophisticated, the pieces may hide the famous curves of American actress Jessica Biel, but it does bring attention to her gorgeous face.
Lensed by renowned photographer Patrick Demarchelier, the Dior Magazine Issue 6 editorial is appropriately elegant with a generous dose of glamor. It is all about Dior, after all. The looks, which are interestingly both androgynous and ladylike, were put together by stylist Jessica Diehl. All of the demure designs were created by the brand’s creative director and designer Raf Simons.
Why This Trend Is Growing
- Monochromatic Fashion
- The trend towards monochromatic designs in fashion creates opportunity for disruptive innovations in sustainable materials, unique textures and bold silhouettes.
- Editorial Photography
- The trend towards black and white editorials creates opportunity for disruptive innovations in lighting, set design, and post-production techniques.
- Celebrity Endorsements
- The trend towards celebrity endorsements in fashion editorials creates opportunity for disruptive innovations in virtual and augmented reality experiences that allow consumers to try on and purchase clothing seen on celebrities.
Industries Being Reshaped
- Fashion
- The fashion industry can capitalize on the trend towards monochromatic designs and create disruptive innovations in sustainable materials, unique textures and bold silhouettes, which would cater to a growing conscious consumer base.
- Photography
- The photography industry can capitalize on the trend towards black and white editorials and create disruptive innovations in lighting, set design and post-production techniques, which would elevate the storytelling aspect of editorial photography.
- Marketing and Advertising
- The marketing and advertising industry can capitalize on the trend towards celebrity endorsements in fashion editorials and create disruptive innovations in virtual and augmented reality experiences, which would allow consumers to try on and purchase clothing seen on celebrities, giving brands even more opportunities for direct consumer engagement.
