Daniel Brown has created a website for Mulberry where visitors can email pretty digital Valentine's Day flowers to loved ones and friends. The project is called 'Love Blossoms' and features a unique digital flower blossoming before your eyes.
The designs of the flowers were inspired from Mulberry's Spring/Summer 2011 fabrics. The digital Valentine's Day flowers provide a special and digitally unique way to show someone you care.
Implications - As society continues to progress towards full-scale digitalization, the market for digital products that serve as household design commodities will increase. Consumers will race to include digital design products in their home in an effort to be one of the earliest adapters of the technological shift. Companies that invest in these products can market themselves as a brand on the forefront of technological change.
Key Themes Behind This Trend
- Digital Design Products
- Opportunity for companies to create digital design products that serve as household commodities in the growing digitalization market.
- Technological Shift
- Companies investing in digital products can position themselves as leaders in the market's shift towards full-scale digitalization.
- Unique Digital Experiences
- Consumer demand for digital products that provide special and unique experiences will increase as the market evolves.
Where This Applies
- Home Decor
- The home decor industry can tap into the growing demand for digital design products as household commodities.
- Technology
- Technological companies can capitalize on the market's shift towards full-scale digitalization by investing in digital products.
- Retail
- Retailers that offer unique digital experiences through digital products can attract and retain customers in the evolving market.
