This Russian startup is trying to catalogue designed objects in a digital database. Described by Springwise as a "Wikipedia for physical objects," Thngs is a repository for a variety of items including high quality images and rich descriptions. The idea is this gives modern things a way to live on when they no longer exist.
An appreciation of design has resulted in an overwhelming problem for museums, which are incapable of collecting, archiving and categorizing such a volume of objects. The digital database also produces shows, or a way to showcase curated collections online. Thngs has partnered with two Moscow-based museums as well as Getty Images. Described by CEO and co-founder Dima Dewinn as "a Noah's ark for the material world," the project makes it easy to discover, share and save information about different objects with a digital experience that mimics the physical representation in 360.
What's Driving This Trend
- Digital Archiving
- Opportunity for creating digital repositories of physical objects to ensure their preservation and accessibility.
- Curated Online Collections
- Opportunity to showcase curated collections of objects online, providing a digital experience that mimics the physical representation.
- Partnerships with Institutions
- Opportunity for startups to partner with museums and other institutions to gain access to valuable cultural artifacts for digitization and preservation.
Who This Affects Most
- Museums
- Museums can leverage digital archiving tools to expand their collection, enhance preservation efforts, and provide virtual access to their exhibits.
- Art and Design
- The art and design industry can benefit from curated online collections to present their work in a new and immersive way.
- Digital Technology
- The digital technology industry can provide innovative solutions for digital archiving and preservation.
