Bragster.com
Alex Covert — February 13, 2008 — Lifestyle
References: bragster & crave.cnet
Intel Capital, the investment branch of Intel computer chips, has thrown some money into a social web site called Bragster.com. The site hopes to attract the craziest stunts ever caught on video - for instance, "I bet I can do 15 shots of tequila in 60 minutes." Do it and you can win bragbucks and earn prizes. Oh! I get it! Sort of like Chuckee Cheese except the games include naked, drunk people who record and archive their exposes for all the world to see.
Trend Themes
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Social Video Challenges — Opportunity for platforms that encourage users to share and compete in crazy stunts captured on video.
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Gamified Social Networking — Potential for social web sites to offer rewards and prizes for participating in outrageous challenges.
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User-generated Daredevil Content — Demand for platforms that showcase and reward users for recording and sharing extreme and unconventional acts.
Industry Implications
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Social Media — Social media platforms can incorporate features to enable users to share daredevil challenges and earn rewards.
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Entertainment — Opportunity for entertainment companies to create TV shows or online series inspired by user-generated daredevil stunts.
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Digital Advertising — Advertising agencies can partner with platforms like Bragster.com to sponsor and promote branded challenges and engage with a highly engaged audience.
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