The Diesel 'Portraits for Successful Living' campaign has launched, and it features the lovely Catherine McNeil. In this campaign for the clothing brand's spring and summer 2012 line, McNeil poses with a several other burgeoning models including Dimitri Tanner, Ashley Smith, Alison Nix, Patrick Kafka, Liu Wen, Maria Palm and Simon Nessman.
Photographed by Mert & Marcus, the Diesel 'Portraits for Successful Living' campaign is playful and offbeat, shot in a studio setting with an olive green background. McNeil appears topless, perched atop a potted plant and holding a watering pot -- while wearing a pair of Diesel jeans, of course. In the other photos, the models do a series of random things including carrying an oversized hammer, burning a dollhouse and playing tug-of-war with someone off camera.
Key Themes Behind This Trend
- Playful Fashion Ads
- Disruptive innovation opportunity: Create fashion ads that use whimsical and offbeat concepts to capture attention and engage consumers.
- Inclusive Model Campaigns
- Disruptive innovation opportunity: Feature diverse models in fashion campaigns to promote inclusivity and showcase a wider range of beauty standards.
- Studio-set Photography
- Disruptive innovation opportunity: Experiment with studio settings and unconventional props to create visually striking fashion photography.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Incorporate playful and inclusive advertising strategies to attract and retain customers in the competitive fashion retail industry.
- Photography
- Disruptive innovation opportunity: Explore new techniques and concepts in studio-set photography to stand out in the field and attract clients
- Modeling Agencies
- Disruptive innovation opportunity: Embrace diversity and unconventional concepts in model campaigns to differentiate from competitors and appeal to brands seeking inclusive representation.
