Photographer Diego Ricci aimed to capture 'Summer Freshness' in this exclusive C-Heads editorial starring Kerry Rovere.
Despite having a tough-as-nails exterior, Rovere's eyes betray a softness that cannot be faked. It looks almost as though she is longing for something or someone, but is too proud to admit it. Either way, it's hard not to get butterflies in your stomach when her beguiling gaze is trained on the camera's lens. Makeup artist Valentina Macrì made Rovere's baby blues look extra hypnotizing with smokey shadows and minimal mascara.
In terms of fashion, Rovere's look is made up of casual wife beaters, leather bomber jackets, graphic printed sweatshirts and trucker hats. She accessorizes with chains, multiple piercings and tattoos that further enhance her street credability.
Why This Trend Is Growing
- Psychological Portraiture
- There is an opportunity for disruptive innovation with apps or software that uses psychology to analyze facial expressions and capture emotions in photography.
- Streetwear Photography
- There is an opportunity for disruptive innovation with casual streetwear fashion being incorporated into high-fashion photography.
- Minimalist Makeup
- There is an opportunity for disruptive innovation with minimalist makeup, which is fresh and trendy, allowing models to appear more natural in photoshoots.
Industries Being Reshaped
- Photography
- The use of psychological analysis, streetwear fashion and minimalist makeup creates new opportunities for innovation in photography.
- Fashion
- Incorporating streetwear fashion into highly stylized photo shoots could lead to new trends and opportunities for fashion brands.
- Makeup
- Minimalist makeup trends have the potential to disrupt traditional makeup advertising and open up new demographic markets.
