Dick Stevens Extreme Snacks is targeting those with a thirst for adventure and a desire to eat well. To meet these goals, branding agency Theory House put together a package to reflect the type of demographic the business is going after.
Images from outdoor adventure sports have been used as the backdrop for the packages, such as BMX biking and surfing. Each picture is done in a raw, black and white style that reflects the tough attitude needed to take on these types of activities. To entice onlookers as to what's inside the package, Theory House left part of the package see-through, so as people could easily see the contents. If you're someone who loves cross-fit, there's a good chance you'd be a fan of Dick Stevens too.