Fans of Diane von Furstenburg will immediately notice that the Diane von Furstenburg Pre-Fall 2012 collection is a lot different than the designer's usual offerings. While fashionistas have fallen in love with DVF's signature wrap dresses and bold, feminine prints over the years, the Pre-Fall offering is not about femininity and practical dresses.
Ms. Furstenburg named her Pre-Fall collection 'Macadam Diva.' Macadam is the French word for asphalt, which perfectly describes the departure that she took from her usual designing techniques. This collection is more urban and downtown-cool than what fans are used to.
The designer told Fashionologie.com that her mission this season was to "conquer the city as an urban jungle." Well, conquer she did. "It's sexy and a little aggressive."
Key Themes Behind This Trend
- Urban Jungle Fashion
- Diane von Furstenburg's Pre-Fall 2012 collection demonstrates a trend towards edgier, more metropolitan fashion choices.
- Nontraditional Collections
- Designers are experimenting with nontraditional styles and collections, as seen in DVF's departure from her usual feminine designs.
- French Nautical Influence
- Inspiration from the French word for asphalt, 'Macadam,' indicates a trend towards nautical influence in fashion design.
Where This Applies
- Fashion Design
- Fashion designers could take inspiration from DVF's nontraditional approach to design and create their own edgier, urban pieces.
- Retail
- The trend towards nontraditional collections could create opportunities for retailers to stock more niche and unique pieces that appeal to modern fashion sensibilities.
- Marketing and Advertising
- Urban Jungle fashion trends could be harnessed in marketing and advertising campaigns to appeal to a younger, edgier target audience.
