Smoothing Night Serums

OleHenriksen's Dewtopia 20% Acid Night Treatment is Super Potent

OleHenriksen's Dewtopia 20% Acid Night Treatment is for smoothing, firming and improving elasticity, all the while targeting dark spots, pores, fine lines and wrinkes. This new product from the brand is its most potent chemical exfoliation serum ever, containing 10 percent alpha hydroxy acid and 10 percent polyhydroxy acid. This is the first time that the brand has combined these two ingredients in a product and although potent, the formulation is suitable for even those with sensitive skin. As founder Ole Henriksen describes, "I had cystic acne as a young man, and a lot of people fear that chemical exfoliation will make their skin worse, but that is so wrong.”

The potent skincare acids in the product are balanced by other ingredients like aloe juice, birch sap, cotton water, licorice, and chamomile for soothing relief.

Potent Acid Skincare
The trend of using highly concentrated acid skincare products to improve elasticity and target fine lines and wrinkles creates an opportunity for innovative formulations with soothing and balancing ingredients.
Combining Hydroxy Acids
The trend of combining alpha hydroxy acid and polyhydroxy acid in skincare products creates an opportunity for new formulations that provide potent yet gentle exfoliation for all skin types including sensitive skin.
Soothing Skincare
The trend of incorporating soothing ingredients like aloe juice, birch sap, cotton water, licorice, and chamomile in skincare products creates an opportunity for new formulations that balance the potent effects of acid exfoliation with gentle and calming skin relief.

Who This Affects Most

Skincare Industry
The skincare industry can capitalize on the potent acid skincare trend by creating new formulations that incorporate soothing and balancing ingredients.
Beauty Industry
The beauty industry can capitalize on the combining hydroxy acids trend by creating innovative and gentle skincare products that deliver potent exfoliation for all skin types including sensitive skin.
Health and Wellness Industry
The health and wellness industry can capitalize on the soothing skincare trend by creating new products that offer gentle and calming relief for the skin while delivering the desired exfoliation benefits.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 59%
Activity 92%
Freshness 10%

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