Tatsuro Kiuchi is a 45-year-old illustrator and painter from Tokyo, Japan, who specializes in creating colorful and detailed drawings that effuse a laid-back, serene spirit.
Following his graduation from the International Christian University in Tokyo with a degree in Biology, Tatsuro Kiuchi attended the acclaimed Art Center of College and Design in Pasdena, California, where he graduated with distinction and began his art career. Tatsuro Kiuchi started his career by focusing on illustrating children's books, which he did in both Japan and the US, before expanding to magazine, book and advertising work.
The influence of his children's book illustration days are palpable in this collection of Tatsuro Kiuchi's work. He shows a clear ability for capturing the basic elements of life, but in a way that does not rob them of their color or spice. Some highlights of this collection include a clothing-filled and effervescent laundry basket, and a relaxed, pleasant, and multicultural airport scene.
Up next for Tatsuro Kiuchi: Work for the 2012 London Summer Olympics.
Implications - One of the most effective ways a company can draw attention to their advertising is by featuring marketing that is heavy on brilliant colors. By featuring bright hues, the marketing immediately attracts the eyes of consumers and embeds an idea of excitement and difference in the minds of consumers. By eschewing the traditional convention of staid marketing colors, the company shows a commitment to risks and shows a brash confidence that entices consumers to pay attention