A person would have to be daring to enter the Desire of Codes art installation. It is comprised of 90 wall-mounted video cameras and six robotic cameras, which are aimed directly at the audience. This surveillance-heavy art piece was installed by the Japanese artist Seiko Mikami, who wanted to create an experience that makes "visitor[s] feel as if [they were] watching memories stored in their brain."
Basically, the Desire of Codes art installation records visitors (their hair, eyes, bags and more) and then projects these images onto a hexagonal screen in another room. This unique screen gives the images a surreal look that makes them appear as though they are part of a dream come alive. There is no real logic behind what images are shown since it combines footage from different times and days.
What's Driving This Trend
- Surveillance Art
- New trend in digital art installations using cameras to create a surreal-like experience for visitors.
- Immersion Art
- Trend towards creating art that fully immerses visitors in a sensory experience, blurring the lines between reality and imagination.
- Interactive Installation Art
- Art installations that use technology such as cameras and screens to create an interactive experience for visitors.
Who This Affects Most
- Art Exhibitions
- Art exhibitions can incorporate new forms of technology to create memorable and unique experiences for visitors.
- Event Planning
- Event planners can use interactive installations to create immersive and memorable experiences for attendees.
- Marketing and Advertising
- Marketing campaigns and advertising can use immersive installations to create memorable and engaging experiences for consumers.
