The Desire of Codes Installation Creates a Memory-Like Experience
Meghan Young — December 31, 2011 — Unique
References: doc.ycam.jp & fastcodesign
A person would have to be daring to enter the Desire of Codes art installation. It is comprised of 90 wall-mounted video cameras and six robotic cameras, which are aimed directly at the audience. This surveillance-heavy art piece was installed by the Japanese artist Seiko Mikami, who wanted to create an experience that makes "visitor[s] feel as if [they were] watching memories stored in their brain."
Basically, the Desire of Codes art installation records visitors (their hair, eyes, bags and more) and then projects these images onto a hexagonal screen in another room. This unique screen gives the images a surreal look that makes them appear as though they are part of a dream come alive. There is no real logic behind what images are shown since it combines footage from different times and days.
Basically, the Desire of Codes art installation records visitors (their hair, eyes, bags and more) and then projects these images onto a hexagonal screen in another room. This unique screen gives the images a surreal look that makes them appear as though they are part of a dream come alive. There is no real logic behind what images are shown since it combines footage from different times and days.
Trend Themes
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Surveillance Art — New trend in digital art installations using cameras to create a surreal-like experience for visitors.
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Immersion Art — Trend towards creating art that fully immerses visitors in a sensory experience, blurring the lines between reality and imagination.
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Interactive Installation Art — Art installations that use technology such as cameras and screens to create an interactive experience for visitors.
Industry Implications
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Art Exhibitions — Art exhibitions can incorporate new forms of technology to create memorable and unique experiences for visitors.
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Event Planning — Event planners can use interactive installations to create immersive and memorable experiences for attendees.
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Marketing and Advertising — Marketing campaigns and advertising can use immersive installations to create memorable and engaging experiences for consumers.
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