This 99%IS- Collection Embodies Designer-Inspired Fashion
References: 99percentis-shop & vogue
The Fall 2018 collection by Korean label 99%IS- is literally the definition of designer-inspired fashion. Each garment in the deconstructed and metallic line of high-end streetwear is strongly informed by occurrences in the life of its creator Bajowoo and mild predictions of what the future might entail. The designer shared with Vogue that through 'CHAlleNGE' he wanted "to show the road [he has] walked until now, and the road [he] must walk in the future."
The label's Fall 2018 presentation was held in the car parking lot of Doota — a Doosan-owned sizable shopping tower. As many executives attended the show, the designer-inspired fashion line-up was strongly characterized by vibrancy in color, as well as a strong references to graffiti, motorcycle and punk cultures.
Photo Credits: yootanji
The label's Fall 2018 presentation was held in the car parking lot of Doota — a Doosan-owned sizable shopping tower. As many executives attended the show, the designer-inspired fashion line-up was strongly characterized by vibrancy in color, as well as a strong references to graffiti, motorcycle and punk cultures.
Photo Credits: yootanji
Trend Themes
1. Deconstructed Streetwear - Opportunity to disrupt traditional fashion with unique designs that incorporate deconstructed and edgy elements.
2. Vibrant Futuristic Fashion - Chance to create fashion designs incorporating futuristic elements and bold colors to make a statement in the industry.
3. Graffiti and Punk Influenced Design - Opportunity to create designs that incorporate elements of graffiti and punk culture into high-end fashion pieces.
Industry Implications
1. Fashion Retail - Opening for retailers to experiment with new designer-inspired, deconstructed, and futuristic fashion lines.
2. Streetwear - Chance to disrupt traditional streetwear fashion with bold designs that incorporate futuristic, metallic and punk elements.
3. High-end Fashion - Opportunity for designers to incorporate edgy elements and bright colors into high-end fashion pieces that stand out.
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