A Series of Palmers Designer Underwear Ads Feature a Pickup Battle Royale

 - Jul 3, 2013
References: palmers.cl & ibelieveinadv
A collection Palmers designer underwear ads exhibit tournament-style charts with a twist. Designed by Chilean ad agency 'Simple,' the comedic ads show a series of people fighting to "score" with a single person. Set up like a sports tournament chart, the ads show people preparing to fight for characters such as "The single lady at the bar" and "The divorced guy without kids."

Accompanying the visual is humorous text that emphasizes how important good underwear is. The ads focus on framing relationships like a competition with the text "It's not easy to score. Don't ruin it at the last minute." Just like a sports game where you can miss at the last moment, Palmers is implying that the wrong underwear will decrease your chances of scoring.