The makers of Bombay Sapphire Gin conducted a competition to find the best martini glass. They have rounded down the entries to ten finalists and they want you and me to pick the winner. The selected entries, as you can see from the gallery, run the gamut from quaint, innovative and ingenious to downright strange.
You can vote for your favorite design Here
Implications - One of the best ways for a company to attract attention and interaction with their products is by creating a contest with their customers that requires them to submit creative work. Consumers will feel as though the brand is interested in them as a person, and the contest will likely draw entrants from outside of the brand's traditional demographic.
What Makes This Trend Stand Out
- Creative Contests
- Companies can attract attention and engagement by creating contests that require customers to submit creative work, fostering a sense of brand interest and drawing new entrants.
- Innovative Glass Designs
- Glassware competitions showcase a range of innovative and ingenious martini glass designs, from quaint to downright strange, providing opportunities for disruptive innovation in the glassware industry.
- Consumer-driven Product Design
- By involving consumers in the selection process for the best martini glass design, companies gain insights into consumer preferences and create opportunities for co-creation and customization in the glassware industry.
Sectors Adopting This
- Alcohol & Spirits
- Companies in the alcohol and spirits industry can leverage creative contests and consumer involvement to engage customers, generate brand interest, and drive product innovation.
- Glassware Manufacturing
- Glassware manufacturers can capitalize on innovative glass designs showcased in competitions and incorporate unique elements into their product lines, disrupting the traditional glassware market.
- Marketing & Advertising
- The success of brand-hosted competitions highlights the effectiveness of creative contests in marketing, offering opportunities for agencies and marketers to design and promote similar engaging campaigns for clients.
