The makers of Bombay Sapphire Gin conducted a competition to find the best martini glass. They have rounded down the entries to ten finalists and they want you and me to pick the winner. The selected entries, as you can see from the gallery, run the gamut from quaint, innovative and ingenious to downright strange.
You can vote for your favorite design Here
Implications - One of the best ways for a company to attract attention and interaction with their products is by creating a contest with their customers that requires them to submit creative work. Consumers will feel as though the brand is interested in them as a person, and the contest will likely draw entrants from outside of the brand's traditional demographic.