Following their series of re-imagined world cup jersey series, Highsnobiety teams up with illustrator Flnz Lo for this set of designer Apple Watch concepts. This series imagines the devices if they were customized by some of fashion's most recognized names like Alexander Wang, Chanel and Maison Martin Margiela among others.
After the announcement of Apple's new Apple Watch concept, the company's loyal fan base has been going crazy over its anticipated release and can now add customization to their wish list, thanks to a new feature that has been announced by the Cupertino company.
Though this designer Apple Watch concept is yet to be realized, we can dream with this set of fashion designer themed smartwatch concepts. They include a subtle black marble design that fits Alexander Wang's aesthetic along with a gold chain band design that is synonymous with Chanel's luxe branding.
Key Themes Behind This Trend
- Customized Wearables
- The ability to customize wearables presents disruptive innovation opportunities for fashion brands to extend their brand identities and offer consumers personalized products.
- Fashion-tech Crossovers
- The intersection of fashion and technology creates opportunities for new product categories and collaborations that appeal to fashion and tech enthusiasts alike.
- Designer Smartwatches
- As the popularity of smartwatches continues to grow, creating designer collaborations presents potential for brands to differentiate themselves and attract fashion-conscious customers.
Where This Applies
- Fashion
- Fashion brands can leverage the customization trend to extend brand identity and increase revenue by offering personalized wearables like smartwatches.
- Technology
- The fashion-tech crossover provides a strategic opportunity for tech companies to team up with designers and create wearable devices that are both functional and fashionable.
- Luxury Goods
- Designer smartwatches present a unique opportunity for luxury brands to enter the wearables market by adding exclusivity and style to the mix.
