Mark Peckmezian is a New York-based photographer that was born in Toronto and he recently shot the 'des AMIs' lookbook for fashion label AMI. Given his urban upbringing, he takes the new fashion editorial to the countryside to capture the Spring/Summer 2019 pieces in a more natural state.
The images are shot in a unique portrait aesthetics and features pieces inspired by sportswear along with structured knits. During the seasonal collection's runway show, the venue followed a design theme of a crop field and the lookbook adopts the same concept to bring it all together. This theme brings s sense of both movement and exerting oneself out of the city. The des AMIs capsule is now available to shop online at AMI.
Image Credit: Mark Peckmezian
Why This Trend Is Growing
- Countryside Fashion Lookbooks
- Disruptive innovation opportunity: Explore unique locations and aesthetics to showcase fashion collections in a more natural and unconventional way.
- Sportswear-inspired Pieces
- Disruptive innovation opportunity: Combine functional elements of sportswear with high fashion to create unique and versatile clothing options.
- Structured Knits
- Disruptive innovation opportunity: Experiment with structured knits to create innovative and visually striking designs.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Incorporate unexpected settings and themes into fashion marketing campaigns to captivate audiences and create an immersive brand experience.
- Photography
- Disruptive innovation opportunity: Explore unconventional locations and shooting techniques to create visually stunning and memorable fashion photography.
- Online Retail
- Disruptive innovation opportunity: Collaborate with fashion labels to create exclusive capsule collections available for purchase online, providing unique shopping experiences for customers.
