Virtual Entrepreneurship Partnerships

Depop is Joining with the Black In Fashion Council

Through its recent partnership with Black In Fashion, popular fashion reseller Depop is celebrating Black entrepreneurs with an educational YouTube series.

The series launched on February 16th, and spotlights notable leaders from the Black In Fashion Council, who share their knowledge with viewers. Topics include how to spark creativity, manage finances, benefit from influencer marketing, and bring products to retail—among others.

Chinny Okolidoh, Depop's global head of diversity, equity, and inclusion spoke to the partnership, stating "On the back of our commitments to equalize entry into the fashion world for our Black community of Depop, we wanted to centralize our efforts for Black History Month on creating space for both dialogue and action through the theme of access."

Image Credit: Shutterstock

Celebrating Black Entrepreneurs
Businesses can create partnerships and collaborations that celebrate and empower Black entrepreneurs through education and exposure.
Educational Youtube Series
Launching educational YouTube series is a trend that businesses can leverage to share valuable insights and knowledge with their audience.
Diversity and Inclusion Initiatives
Companies can implement diversity and inclusion initiatives, such as Depop's global head of diversity, equity, and inclusion role, to ensure equity and fairness for all employees and customers.

Where This Applies

Fashion Reselling
Fashion resellers such as Depop can collaborate with organizations such as Black In Fashion to promote and showcase diverse designers and entrepreneurs.
Youtube
Businesses can leverage the educational and networking benefits of YouTube to reach wider audiences and promote their brand values and initiatives.
Diversity and Inclusion Consulting
Consultants and businesses that specialize in diversity, equity, and inclusion can partner with companies to create a more diverse and fair workplace that attracts and retains top talent.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 82%
Freshness 10%

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