With as few ingredients as possible, Mamalani makes dual-purpose body and deodorant powders that can be used to remove odor from various parts of the body—including the underarms and feet.
The handmade Hawaiian products are crafted with a base of baking soda, organic arrowroot, kaolin clay and `ōlena, or turmeric. Mamalani produces five scents, ('Akahai, Ha'aha'a, Lokahi and 'Olu'olu) each of which is named after traditional Hawaiian values like unity, humility and kindness.
In terms of scent, the multipurpose deodorant powders feature mindfully selected, functional essential oils like antibacterial tea tree, uplifting lemongrass and calming clary sage. To apply these powders that are dispensed via a sifter top, Mamalani recommends either applying it straight to the skin with the hands or with a brush.
Key Themes Behind This Trend
- Multipurpose Deodorant Powders
- Mamalani's deodorant powders offer a dual-purpose solution for removing odor from various body parts.
- Handmade Hawaiian Products
- The handmade Hawaiian products by Mamalani provide a unique and natural alternative to traditional deodorants.
- Mindful Selection of Essential Oils
- The use of functional essential oils in Mamalani's deodorant powders offers a personalized and aromatic experience.
Where This Applies
- Personal Care Products
- The personal care products industry can explore incorporating the concept of multipurpose deodorant powders into their product lines.
- Natural and Organic Products
- The natural and organic products industry can benefit from the disruptive innovation of Mamalani's handmade Hawaiian products.
- Wellness and Aromatherapy
- The wellness and aromatherapy industry can embrace the use of functional essential oils in their formulations, inspired by Mamalani's deodorant powders.
