Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Denny's New Allnighter Rockstar Menu

 - Nov 12, 2008   Updated: Aug 15 2011
References: marketwatch
So a big muckety-muck noticed that after 10 p.m., the crowd changed dramatically at Denny's restaurants. Gone were the high schoolers and college age drunkards looking to get some grub before heading out again. Suddenly, it was truckers and pervs. So what now?

The Allnighter Rockstar Menu! Katy Perry, Taking Back Sunday, Boys Like Girls and Hoobastank need to rustle up a menu item. Oh yeah, and to complete it, put the servers in jeans and tees.

Implications - Mark Chmiel, chief marketing and innovation officer for Denny's, claims the inspiration for the rockstar menu stems from a long-standing tradition of late-night visits from hungry musicians. Everyone gets hungry for a snack at seemingly inappropriate hours and this makes health-conscious consumers more willing to indulge if they know that their favorite celebrity has done the same.