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Denis Georgiev Plays Hooky in Centrale Station

 - Dec 18, 2010   Updated: Jun 22 2011
References: thefashionisto
Photographer Mark Westinghouse captures Denis Georgiev playing hooky and having fun in an empty tunnel at Centrale Station.

Lensed at night with just the tunnel lights shining upon the model, this dimly set photoshoot applies focus in just the right spots. Dressed in a long trench, posh vest and tailored jeans, it looks like model Dan Georgiev just needs some fun by himself after a late night out.

Implications - Any company that seeks to differentiate itself from other brands by appearing more authentic would be wise to feature advertising that looks less like an advertisement and more like a candid photograph. The gritty nature of the ad will attract consumers who feel like major, glossy advertisements feature models and actors that they could never measure up to.