No, we're not taking you on a flashback to the 90s -- these denim creations are fully fashionable this season! Forget that rule about not wearing denim with denim, whether it's matching or clashing totally different shades, all jeans are a go for summer.
From tattered to tailored, from tinted to tie dyed, denim is being worn as everything from hair accessories to shirts and even shoes.
Implications - In today's society, there is a combined demand amongst consumers for products that bear both vintage and contemporary qualities. As a result, it would be wise for consumers to provide signature or classic products in modified or enhanced versions. By giving a traditional product or item an inspiring modern tweak, companies will fulfill those often contradictory demands from today's consumers.