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Divalicious Denim

Jeans Dominate Designer Runways, From Branded Head to Toe

— May 8, 2009 — Luxury
No, we're not taking you on a flashback to the 90s -- these denim creations are fully fashionable this season! Forget that rule about not wearing denim with denim, whether it's matching or clashing totally different shades, all jeans are a go for summer.

From tattered to tailored, from tinted to tie dyed, denim is being worn as everything from hair accessories to shirts and even shoes.

Implications - In today's society, there is a combined demand amongst consumers for products that bear both vintage and contemporary qualities. As a result, it would be wise for consumers to provide signature or classic products in modified or enhanced versions. By giving a traditional product or item an inspiring modern tweak, companies will fulfill those often contradictory demands from today's consumers.
Trend Themes
1. Vintage-contemporary Fusion - Creating products that seamlessly blend vintage and contemporary elements to meet consumer demand for both nostalgia and modernity.
2. Denim Accessories - Expanding the use of denim beyond clothing to include accessories like hair accessories and shoes.
3. Mismatched Denim - Encouraging the daring combination of different shades and styles of denim in outfits.
Industry Implications
1. Fashion - Opportunities for fashion brands to innovate by offering vintage-contemporary fusion designs and expanding denim use in accessories.
2. Retail - Retailers can capitalize on the mismatched denim trend by offering curated collections or guidance to customers on combining different denim pieces.
3. Beauty - Beauty brands can explore collaborations with fashion brands to create denim-inspired hair accessories and explore new hair trends.
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