What is the trend of sami-inspired clothing?

Opportunities for incorporating indigenous designs and patterns into modern clothing collections.

What is the trend of rugged menswear?

The blending of comfort, style and durability for outdoor enthusiasts and adventurous city dwellers.

What is the trend of seasonal collections?

The creation of clothing lines catered to specific times of the year.

What are the implications for the fashion industry?

Innovative incorporation of traditional and cultural patterns into modern clothing designs.

What are the implications for the outdoor apparel industry?

Designing comfortable and functional clothing for outdoor enthusiasts and adventurers.

What are the implications for the retail industry?

Creating and marketing seasonal collections as a way to attract and retain customers.

Rugged Autumn Menswear : Denim Demon

Rugged Autumn Menswear

Seaside-Influenced Fall Menswear Image 1

Seaside-Influenced Fall Menswear Image 2

The Sami-Inspired Denim Demon FW 2011 Collection

Francis Tiangson — January 16, 2011 — Fashion

References: denimdemon.se & selectism

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The Fall/Winter 2011 collection by Swedish-based clothing company Denim Demon is inspired by the Sami, a group of indigenous nomads from northern Europe. The Denim Demon FW 2011 collection features a wide assortment of denim as well as awesome shirts and sweaters.

This collection contains fresh rugged styles with patterned sweaters, thick cardigans, colorful button-ups and distressed pants. Click through the gallery to see the Denim Demon FW 2011 lookbook.

Implications - Autumn is a great time of year to bust out the tartans and get all comfy in front of the fireplace. The Sami-Inspired Denim Demon FW 2011 Collection communicates a certain sense of youthful freedom and detachment from the values that have been handed down from previous generations.

Trend Themes

Sami-inspired Clothing — Opportunities for incorporating indigenous designs and patterns into modern clothing collections.
Rugged Menswear — The blending of comfort, style and durability for outdoor enthusiasts and adventurous city dwellers.
Seasonal Collections — The creation of clothing lines catered to specific times of the year.

Industry Implications

Fashion — Innovative incorporation of traditional and cultural patterns into modern clothing designs.
Outdoor Apparel — Designing comfortable and functional clothing for outdoor enthusiasts and adventurers.
Retail — Creating and marketing seasonal collections as a way to attract and retain customers.

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