nonnative and WILD THINGS join forces to introduce a collection of the signature 'Denali Jackets' by nonnative for the Fall/Winter 2018 season. The collaborative iteration retains the technical elements of the original structure, making it the highlighting element. The outerwear is constructed in three layering fabric materials -- this ensures warm and waterproof qualities.
To ensure that the jacket is more functional throughout the year, the technical piece can release perspiration to enable breathability during the warmer seasons. Notably, there is a lining entitled 'DICROS,' which is a glossy material that retains temperature. There are four colorway options in total -- black, taupe, black and taupe, and khaki. Branding accents are incorporated on the chest on a matching tonal patch.
What Makes This Trend Stand Out
- Streetwear-themed Outerwear
- The merging of streetwear and technical outerwear creates an opportunity for disruptive innovation in the fashion industry.
- Technical, Waterproof Fabrics
- The use of sophisticated fabric technology in the production of waterproof clothing creates a disruptive innovation opportunity in the garment manufacturing industry.
- Functionality
- Incorporating functional characteristics to technical outerwear could create a disruptive innovation opportunity in the health and wellness industry as outdoor enthusiasts demand more protection and comfort during physical activities.
Sectors Adopting This
- Fashion
- The fashion industry can leverage the use of waterproof fabrics and streetwear style for the production of stylish, functional outerwear.
- Garment Manufacturing
- The use of sophisticated waterproof fabric technology creates a disruptive innovation opportunity in the garment manufacturing industry.
- Health and Wellness
- Outdoor enthusiasts demand more protective and comfortable technical outerwear, creating a disruptive innovation opportunity for the health and wellness industry.
