For its Fall/Winter 2010 Collection, Japanese brand Deluxe collaborated with Vans to create the Deluxe Vans Chukka Sneakers, which put an upscale spin to the classic mid-top kicks.
With shiny black crocodile skin, a white toe cap and a red leather stripe in the back, these styling shoes pimp out the classic Converse look and streetwear fashion. The cool aesthetic of the Deluxe Vans Chukka sneakers is definitely a pimpin' look for the streets.
Implications - Because it's become increasingly uncouth to advertise for products unnecessarily made from endangered animals, businesses will find success by replicating the look of exotic pelts and chemicals with fairly traded, eco-friendly materials. By ensuring that vulnerable species aren't harmed by the production process, companies can expect their brand to symbolize integrity, which is often enough to drive purchases.
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