It might still be odd for some to consider sporty looks as stylish, but the Dedicate Magazine 'Lacoste' editorial shows that this look has been around for a lot longer than the few recent months it has exploded in the fashion industry. The French apparel company, which is now headed by designer Felipe Oliveira Baptista, has been at the forefront of fashionable athletic-inspired ensembles for decades. The Dedicate Magazine Lacoste editorial shows why.
Captured by photographer Lara Giliberto for the magazine's spring and summer 2012 issue, the Dedicate Magazine Lacoste editorial is filled with casual colorblocked pieces that would be fitting for many occasions. It stars model Nadja Giramata. The Rwandan beauty was styled by Yoko Miyake with hair by Carole Hannah and makeup by Jean-Luc Amarin.
Why This Trend Is Growing
- Sporty Colorblocked Fashion
- Fashion brands can embrace sportswear design while still appealing to style-conscious consumers.
- Athletic-inspired Ensembles
- Athletic-inspired clothing is becoming more common in high fashion, creating opportunities for designers to merge the two styles in new ways.
- Casual Colorblocking
- The use of colorblocking in casual clothing can create a stylish and versatile look for consumers.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can incorporate more athletic-inspired designs and colorblocking into their collections.
- Sportswear Industry
- Sportswear companies have the opportunity to collaborate with or provide inspiration for high fashion brands seeking to create athletic-inspired designs.
- Beauty Industry
- As sporty fashion becomes more popular, the beauty industry can explore makeup and hair looks that complement the athletic-inspired style.
