Feminized DIY Cables

Decorative Power Cords by Natalie Shriver Upgrades Unmanageable Wires

There are tons of cable management products on the market, but they often advocate hiding away the cords rather than embracing them as an inevitable part of a tech-ridden lifestyle; the decorative power cords offer a different option for those who aren't ashamed of wires. It is a fun do-it-yourself project that embellishes their look in a stylish way.

The decorative power cords DIY project was conceived by Natalie Shriver and art directed by Bri Emery of designlovefest. For a basic upgrade, all a person really needs is a pair of scissors, a few colorful rolls of washi tape and a little bit of time. To create a fashionable fastener, leather scraps and thread are also necessary.

Cable Management
Opportunity for developing innovative and aesthetically pleasing solutions for managing and organizing cables in a tech-driven lifestyle.
DIY Decor
Trend of individuals personalizing and adding artistic touches to everyday objects, such as power cords, for self-expression and unique customization.
Crafting with Technology
Emerging trend of combining traditional crafting materials and techniques with technology, resulting in unique and visually appealing creations like decorative power cords.

Industries Being Reshaped

Home Decor
Disruptive innovation opportunity in the home decor industry to provide aesthetically pleasing cable management solutions that seamlessly fit into the overall interior design.
Arts and Crafts
Opportunity for creating and marketing crafting materials/tools designed specifically for DIY projects like decorating power cords, tapping into the growing trend of personalized and unique creations.
Technology Accessories
Innovation opportunity for technology accessory companies to offer customizable and visually appealing power cords as a way to enhance the user experience and cater to the individual preferences of tech-savvy consumers.
SCORE
4.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 61%
Freshness 8%