There are many different kinds of savory foods that have inspired deceptive desserts and Life Raft Treats was inspired by fried chicken for its deceptive ice cream treats. Not Fried Chicken ice cream was created by Chef Cynthia Wong, a six-time finalist for the James Beard Awards’ Outstanding Pastry Chef and it boasts a drumstick shape and a crispy crushed coating of cornflakes. On the inside, the deceptive ice cream treats contain white chocolate "meat" and a chocolate-covered cookie in place of a chicken bone. The ice cream is made with locally-farmed dairy, egg and other high-quality ingredients.
The unusual ice cream treats are packaged in individual pouches that, at first, seem to contain a drumstick when opened.
Key Themes Behind This Trend
- Deceptive Desserts
- The trend of creating desserts that look like savory food items offers disruptive innovation opportunities for the food industry to create exciting and unconventional products.
- Novelty Packaging
- The trend of using packaging that creates an element of surprise helps to attract attention and offers disruptive innovation opportunities for food and beverage companies to create unique and memorable experiences for consumers.
- Locally-sourced Ingredients
- The trend of using locally-sourced, high-quality ingredients offers disruptive innovation opportunities for food companies to differentiate themselves and appeal to consumers' desire for transparency and sustainability.
Where This Applies
- Food and Beverage
- The food and beverage industry can take advantage of the trend of creating deceptive desserts to enhance their product offerings and cater to consumers looking for unconventional, Instagram-worthy experiences.
- Packaging
- The packaging industry can provide disruptive innovation opportunities by creating novel packaging that enhances the product experience and creates excitement and anticipation for the consumer.
- Local Agriculture
- The trend of using locally-sourced, high-quality ingredients creates disruptive innovation opportunities for the local agriculture industry to form partnerships with food and beverage companies and promote a sustainable and transparent supply chain.
