Artisan Urbanite Footwear

The Dear Frances Lagom Shoe Collection is Tailored and Fit for Cities

The Autumn/Winter 2015 Lagom collection comes of the London-based label Dear Frances. Designer Jane Frances is behind the chic items that boast femininity and evident urban flair at the same time.

Frances aims to cater to the modern, sophisticated woman in this set, and that is exactly what comes of the footwear line. Pointed toe boots delivered alongside nude ankle-length shoes and sleek slip-ons are suited to numerous busy, on-the-go environments.

Detailing is also central to Lagom. Slim buckles and slight cut outs add personality to each shoe. And while a handful of small additions are present, Frances has done so by way of a consistent color scheme seen in nude, black and dark cherry tones that run throughout this series.

Artisan Footwear
The trend of artisan, handcrafted footwear is disrupting the traditional mass-produced footwear industry.
Urbanite Fashion
The trend of merging urban and high-end fashion is creating opportunities for designers to cater to consumers living in fast-paced urban environments.
Sleek Minimalism
The trend of minimalist designs with subtle detailing is creating opportunities for designers to create versatile, timeless pieces.

Where This Applies

Fashion
The fashion industry has the opportunity to offer tailor-made products for the urban customer seeking style, comfort, and durability.
Retail
The retail industry can benefit from offering artisan footwear collections as a premium, high-end product line that appeals to consumers looking for unique, one-of-a-kind pieces.
Sustainability
The sustainable fashion industry has opportunities to create artisan footwear using eco-friendly materials and production methods.
SCORE
3.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 62%
Activity 25%
Freshness 8%