Italian coffee appliance maker De’Longhi has unveiled its biggest international ad campaign to date, titled 'Perfetto.' The campaign looks to promote the brand's new pump espresso coffee machine, the 'La Specialista Prestigio,' and features a 60-second spot starring Hollywood actor Brad Pitt.
The commercial intends to offer viewers a brief glimpse into the day-to-day life of Brad Pitt. We watch as the award-winning actor drives around Los Angeles on his motorcycle, buys a bag of fresh coffee beans, and heads home to enjoy a froth-filled cappuccino made using the' 'La Specialista Prestigio.'
Certainly, the ad looks to evoke a sense of authenticity, portraying Pitt's lavish yet laidback lifestyle in the hills of Holywood. “We believe that Brad Pitt is the perfect ambassador to tell the world about De’Longhi – he is the quintessential embodiment of the De’ Longhi spirit: bold, international but at the same time, sophisticated and elegant," said Massimo Garavaglia, CEO of De’Longhi.
Image Credit: De’Longhi
Key Themes Behind This Trend
- Celebrity Product Campaigns
- Opportunity for brands to leverage a celebrity's lifestyle and image to promote their products and evoke a sense of authenticity in their marketing.
- Personalized Products
- Opportunity for brands to create and market personalized products that align with consumers' lifestyles and values.
- Luxury and Lifestyle Marketing
- Opportunity for brands to leverage luxury and lifestyle marketing to showcase their products as being aspirational and desirable.
Where This Applies
- Coffee Appliance
- Opportunity for coffee appliance brands to create personalized and aspirational products for consumers, using luxury and lifestyle marketing to showcase these products in campaigns.
- Celebrity Endorsement
- Opportunity for brands to leverage celebrity endorsements to promote their products, using the targeted lifestyle of the celebrity to appeal to consumers in campaigns.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to help brands create marketing campaigns that leverage celebrity endorsements and luxury and lifestyle marketing to appeal to consumers.
