Italian coffee appliance maker De’Longhi has unveiled its biggest international ad campaign to date, titled 'Perfetto.' The campaign looks to promote the brand's new pump espresso coffee machine, the 'La Specialista Prestigio,' and features a 60-second spot starring Hollywood actor Brad Pitt.
The commercial intends to offer viewers a brief glimpse into the day-to-day life of Brad Pitt. We watch as the award-winning actor drives around Los Angeles on his motorcycle, buys a bag of fresh coffee beans, and heads home to enjoy a froth-filled cappuccino made using the' 'La Specialista Prestigio.'
Certainly, the ad looks to evoke a sense of authenticity, portraying Pitt's lavish yet laidback lifestyle in the hills of Holywood. “We believe that Brad Pitt is the perfect ambassador to tell the world about De’Longhi – he is the quintessential embodiment of the De’ Longhi spirit: bold, international but at the same time, sophisticated and elegant," said Massimo Garavaglia, CEO of De’Longhi.
Image Credit: De’Longhi