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The DC Shoes Gymkhana Four Hollywood Commercial is Expansive

 - Aug 19, 2011
References: youtube & bkrw
The DC Shoes Gymkhana Four Hollywood commercial features an elaborate setting befitting a Hollywood blockbuster.

The DC Shoes Gymkhana Four Hollywood commercial starts off with an opening that looks straight out of the movies. Each new screenshot introduces a product, including the virtually indestructible KB Summit Jacket, Ken Block and the 2011 Ford Focus, and the Block Spartan High-Top sneaker.

Block drives his 2011 Ford Focus through a barren wasteland, featuring fire and burning tires, while navigating around tight corners and zooming through straightaways with aplomb.

The DC Shoes Gymkhana Four Hollywood commercial continues a fad we have seen over the last few years -- companies investing in their advertising so their ads are just as much entertainment as they are marketing. And mission accomplished, if I do say so myself. I don't remember a single DC Shoes ad I've seen before this, but I certainly won't forget this one.