If I were a photographer, I would take one look at the David Kavaler 'Secrets' series, slap my hand to my forehead in a completely 'duh' moment and think, "Why didn't I do that?" That is how simple and yet amazing this concept is.
Taking people's darkest secrets (fabricated for this shoot, I'm assuming), the David Kavaler 'Secrets' series speaks to each of us individually, even if we don't share the same secret. Looking at this shoot, you can't help but think about your own untold stories.
Key Themes Behind This Trend
- Secretography as Art
- Exploring the tool of photography to reveal deeper, more intimate secrets from individuals.
- Secrets-based Market Insight
- Using non-traditional sources like secrets as a means of gaining insight into behavior and preferences.
- Personal Narrative Marketing
- Crafting marketing campaigns focused on personal stories and experiences as captured in the 'Secrets' series.
Where This Applies
- Photography
- Utilizing secretography as a unique selling point in photography services.
- Market Research
- Incorporating secrets as a means of gathering research data in consumer insights and behavior.
- Brand Campaign Strategy
- Involving story-telling and personal narratives as a means for marketing and advertising campaigns.
