Alongside 7-11's new delivery service, the store has revealed that it will now deliver 'Convenience Packs' themed as hangover and date packages right to people's doors. These packs will include all the necessities for having a memorable date and curing a hangover that you wish you had for the affordable price of $20 and $5 a box.
Pre-made packages are ideal for brands looking to supply consumers with things they need before the consumer even knows they need them. The Date Night package by 7-11 will contain items such as a tub of Ben & Jerry's ice cream for sharing, a chocolate bar, a pack of gum, a can of Red Bull and a pack of condoms. The hangover pack significantly drops in price offering acetaminophen tablets, a bottle of Gatorade, a sandwich and a slice of pepperoni pizza. Both packages can be delivered to consumer's doors in select regions.
Key Themes Behind This Trend
- Pre-made Packages
- Creating pre-made packages with necessary items before consumers know they need them.
- Date Night Packages
- Curating packages specifically designed for memorable dates.
- Hangover Packs
- Offering packages that address the needs of people recovering from a night of drinking.
Where This Applies
- Convenience Store
- Convenience stores can take advantage of the trend by creating their own pre-made packages for different occasions.
- Food and Beverage
- Food and beverage companies can collaborate with convenience stores to include their products in the pre-made packages.
- Delivery Services
- Delivery service providers can partner with convenience stores to offer delivery options for the pre-made packages.
