The Dashwood Playing Cards were designed and created by Dashwood for its own employees as this year's Christmas gift. The design company was inspired by a variety of its own typography as well as its different staff members. The faces featured on the Dashwood Playing Cards are meant to represent employees within the company.
The design of the cards is highly appealing and creative with a simple palette of red, black and white. Each card offers detailed information and company opinions for the typeface it features. The Dashwood Playing Cards were given to all of the New Zealand company's employees before taking their summer holiday.
Implications - Consumers find the products with which they are capable of sharing a personal connection with as highly appealing. Such products create a unique and customized experience that will remain memorable in the minds of consumers.
Why This Trend Is Growing
- Personalized Game Cards
- Creating game cards that represent individual employees can foster a strong company culture and create a unique experience for consumers.
- Typography-inspired Design
- Designing products inspired by one's own typography can lead to visually appealing and creative outcomes.
- Customized Gifting
- Personalized Christmas gifts for employees can foster a sense of inclusion and appreciation within a company.
Industries Being Reshaped
- Design
- Design companies can explore the opportunity to create personalized products for clients that showcase their unique brand identity.
- Gaming
- Gaming companies can introduce a personal touch to their card game designs, creating a new selling point for their customers.
- Corporate Gifts
- Companies can potentially increase employee morale by giving personalized gifts that represent their brand identity or company culture.
