Dashe Cellars is a family-run winery that focuses on "crafting small allotments of exceptional wines." The packaging by Jenny Pan is absolutely adorable, featuring a monkey and a fish.
The monkey and fish are supposed to represent the blending of two worlds. Dashe Cellars states that they are "creating complex wines that capture the charm and personality of top vineyards throughout Sonoma county."
Implications - Products or companies that have the ability to market themselves as a "family-run" business score points with consumers concerned with purchasing products from companies owned by the small and powerful families that control most of the wealth in the world. Giving a company or product a domestic spin makes them more immediately more personable, likable and trustworthy.
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