Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Dartz Chess R8 is a Patterned Power Vehicle

 - Oct 15, 2010   Updated: Jul 4 2011
References: &
Nothing can be more wicked than pimping your ride, and if you enjoy that concept, the bold intellectual in you can appreciate the Dartz Chess R8.

Created by a Russian tuner Dartz, the Dartz Chess R8 boasts a beautiful shade of purple with a unique checkered pattern. If there was any doubt that the original R8 wasn't stunning enough, this specialty design definitely gives it that extra kick!

Implications - With the economic downturn a thing of the past, consumers are drawn to objects that express their sense of security in a grandiose manner. A new group of wealthy professionals is particularly eager to appropriate symbols to display their social status. Companies should focus on providing this group with products that go a step beyond expectation.