The DARTSLIVE Home Set has been created in collaboration between the brand and Mastermind WORLD as a co-branded take on the humble dartboard game set. The product consists of the dartboard itself with a series of Mastermind WORLD branding icons throughout to elevate it from a simple home pastime into a high-end piece for any living space. The set includes a pole stand for the board alongside a slow mat, LED light, a sticker sheet and a set of Mastermind-branded brass darts.
The DARTSLIVE Home Set is priced at 165,000 yen and is slated to be formally launched on August 19.. The dart board will be shown off as part of a special exhibition at Mastermind Tokyo, Midtown Hibiya through August 13, 2023 to provide fans with glimpse of the game.
Image Credit: DARTSLIVE, <a rel='nofollow' href='https://hypebeast.com/2023/7/mastermind-world-limited-edition-darslive-dartboard-release-info'>hypebeast</a>, <a rel='nofollow' href='https://www.dartshive.jp/'>dartshive.jp</a>
What's Driving This Trend
- Luxury-branded Gaming Equipment
- The collaboration between DARTSLIVE and Mastermind WORLD presents an opportunity to create luxury-branded gaming equipment with upscale design elements.
- Elevated Home Pastimes
- The DARTSLIVE Home Set demonstrates the potential to elevate common home pastimes by incorporating premium branding and design.
- Limited-edition Collectibles
- The co-branded dartboard set by DARTSLIVE and Mastermind WORLD taps into the market for limited-edition collectibles, offering unique and exclusive designs.
Who This Affects Most
- Branding and Design
- The collaboration between DARTSLIVE and Mastermind WORLD highlights the potential for branding and design agencies to create unique, co-branded products with a luxury touch.
- Luxury Goods
- The launch of the DARTSLIVE Home Set showcases the opportunity for luxury goods brands to expand into the realm of gaming equipment and accessories.
- Collectibles and Memorabilia
- The limited-edition dartboard set from DARTSLIVE and Mastermind WORLD caters to the growing market of collectors and enthusiasts seeking unique memorabilia.
