Darth Vader isn't exactly known for cruising along the streets, but if he was you can bet it would probably be in something like this Darth Vader car.
Recently unveiled at the 2014 San Diego Comic-Con by toy car company Hot Wheels, the life-size Darth Vader car is powered by an LS3 engine that delivers 526 horsepower. The DarthCar, as it's also known as, incorporates a lot of its design features from Vader's helmet, like the triangular mouthpiece built into the front of the car. Built by Picture Car Warehouse, the Dart Vader car is intended to mark the launch of a new line of Star Wars-inspired Hot Wheel character cars.
While it's unknown if the Darth Vader car is for sale, those who attend Comic-Con will be able to purchase a 1:64-scale replica that comes in a lightsaber-shaped case.
What's Driving This Trend
- Sci-fi-inspired Automobiles
- There's an opportunity to create a range of vehicles that pay tribute to popular sci-fi culture and fandom.
- Character-branded Automotive Products
- Branding well-known and highly regarded characters from TV shows, films, and comic books onto limited-release model cars and sets can create a brisk demand.
- Life-size Toy Replicas
- People love life-size replicas of their favorite toy characters and selling these replicas can be a turbocharged opportunity for business growth.
Who This Affects Most
- Toy Manufacturing
- Partnering with well-known brands can create engaging products and opportunities for limited-release model cars and sets.
- Automotive Manufacturing
- Incorporating design features from beloved characters in designing special edition vehicles can drive sales and revenue growth.
- Comic and Entertainment
- Creating successful marketing partnerships with well-known comic book or television networks can help drive demand and interest in newly-designed model cars and sets.
