'I Always Like Walking In The Rain' is a Common & Sense editorial that spotlights a range of dapper apparel picks. Styled by Shino Itoï, this editorial highlights classically tailored suits, argyle sweaters and structured coats. The pieces are a fresh translation of retro styles and are modeled by Anton Toftgard and Ladislas Letourneur.
Captured by photographer Emanuele Fontanesi, I Always Like Walking In The Rain graces the Spring/Summer 2016 issue of Common & Sense. Models Anton and Ladislas are captured streetside while pulling off looks that are both sophisticated and youthful.
Mimicking the candid aesthetic of classic streetstyle shots, photographer Emanuele Fontanesi opts for urban portraits that fuse fashion with spontaneity while evoking an effortlessly cool air.
What Makes This Trend Stand Out
- Streetstyle Fashion
- Disruptive innovation opportunity: Develop an AI-powered app that can instantly identify and suggest fashion pieces worn by individuals in streetstyle editorials.
- Retro Revival
- Disruptive innovation opportunity: Create a line of clothing that combines retro styles with modern aesthetics to appeal to the youth market.
- Spontaneous Photography
- Disruptive innovation opportunity: Design a camera that captures candid streetstyle shots with the ease and quality of professional photography.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Develop a subscription service that delivers curated streetstyle-inspired outfits to customers.
- Media & Publishing
- Disruptive innovation opportunity: Build a digital platform that showcases streetstyle editorials from various magazines and allows users to shop the featured clothing.
- Photography
- Disruptive innovation opportunity: Create a mobile editing app specifically tailored for enhancing streetstyle photos by adding filters and effects.
