The annual Danier design challenge puts the mind of aspiring young designers to the test in a way that many students can only dream of. Chief Marketing Officer Elizabeth Margles spoke with Trend Hunter about the challenges of a designer, the Danier design challenge, being a young designer and the creative process.
Danier is a behemoth in the fashion industry. With such strong presence in not only leather but fashion as a whole, it’s only right that the brand keeps its eye on not only what’s current, but what’s next. This ideology extends past just the clothes and into the next crop of designer.
With the Danier design challenge, Ryerson students are given the opportunity to design a legitimate piece for Danier to be sold in some of their stores. If you’re looking to be a professional, the challenge isn’t just a competition, but a true opportunity.
Why This Trend Is Growing
- Collaborative Design Contests
- Design contests that involve collaboration among multiple participants.
- Youth Engagement in Design
- Increasing focus on engaging young designers in the creative process.
- Industry-specific Design Challenges
- Design challenges that are exclusively focused on a particular industry.
Industries Being Reshaped
- Fashion
- The fashion industry can utilize collaborative design contests to engage with young designers and identify innovative new design ideas.
- Education
- Educational institutions can incorporate industry-specific design challenges to provide students with opportunities to apply their skills and gain real-world experience.
- Retail
- Retail companies can use design challenges as a way to identify fresh new talent and stay ahead of competition in terms of innovation and design.
