This new spot from 180LA shows Danica Patrick signing a man's chest and walking away saying he has a nice rack.
Danica Patrick, the hot Indy Car racer, and GoDaddy.com girl, is also the Boost girl. I thought a guy eating a burrito after dropping on a dead body was bad, but this tops it.
The other campaign spot shows Danica Patrick in her race car while her pit crew, dressed in drag, does its work.
What's Driving This Trend
- Celebrity Autographs
- Opportunity for companies to offer unique and personalized autograph experiences through novelty locations or items like a man's chest.
- Gender-bending Advertising
- Opportunity for companies to use unconventional gender roles in their marketing campaigns to provoke conversation and stand out among competitors.
- Sports Sponsorship
- Opportunity for companies to attract a dedicated fanbase and increase brand awareness through sponsorship deals with popular athletes or teams.
Who This Affects Most
- Entertainment
- Opportunity to create unique fan experiences through celebrity interactions, autograph signings and exclusive behind-the-scenes access to film sets and other entertainment events.
- Advertising
- Opportunity for companies to use unconventional marketing techniques like gender-bending and provocative imagery to create buzz and increase brand exposure.
- Sports
- Opportunity for companies to sponsor popular athletes and teams to increase brand visibility and loyalty among fans, and to capitalize on the booming sports industry by offering sports-related products and services.
