Luxury fashion house Louis Vuitton recently unveiled its new 'Damier Graphite Alpes' collection. The range is comprised of premium leather pieces, ready-to-wear goods and a selection of accessories. The highlighting design element of the series is the patchwork that adorns the capsule. The incorporation of patches draws inspiration from their original use as a souvenir. This is a tradition that dates back to the 19th century when the fashion house began decorating its signature trunks in hotel stickers.
The patchwork in the new Damier Graphite Alpes collection recalls the scenic mountains in the Alps -- it is seen in the form of embroidery, tufted patching and embossed leather. The expansive capsule is comprised of key rings, sleeping bags, outerwear, pants, tees, sweaters, scarves, hats, eyewear, belts, wallets, luggage, jewelry and more.
What's Driving This Trend
- Patchwork Fashion
- Opportunity for luxury fashion brands to incorporate patchwork designs in their collections.
- Embroidered Accessories
- Potential for accessory brands to create embroidered products inspired by traditional patchwork techniques.
- Alpine-inspired Fashion
- Room for fashion brands to explore themes of mountains and alpine scenery in their designs.
Who This Affects Most
- Luxury Fashion
- Disruptive innovation opportunity for luxury fashion brands to experiment with patchwork and embroidery techniques.
- Accessories
- Opportunity for accessory brands to incorporate patchwork and embroidery in their product offerings.
- Travel and Luggage
- Potential for luggage brands to create travel items inspired by the tradition of decorating trunks with patches.
