The Daily Paper Spring/Summer 2019 Range Feature Relaxed Pieces
References: ss19-campaign.dailypaperclothing & hypebeast
The Daily Paper Spring/Summer 2019 collection recently launched and it features an expansive selection full of laid-back silhouettes. The relaxed structures are complete with playful accents and vibrant pattern designs. The Amsterdam-based fashion label highlights a business-centric theme that also draws inspiration from Africa's contribution to the fourth industrial revolution.
The Daily Paper states that the range is "centered around the concept of Africa leapfrogging and mastering the 4th Industrial Revolution, [...] explores survival and success in the digital age and the need to invest in ourselves and take power back into our own hands. Reconnecting with humanity and the community within an environment of rising automation and leverage the technology before it leverages us." The strong theme is translated through the office-set background of the lookbook and highlights the power balance in large corporations.
The Daily Paper states that the range is "centered around the concept of Africa leapfrogging and mastering the 4th Industrial Revolution, [...] explores survival and success in the digital age and the need to invest in ourselves and take power back into our own hands. Reconnecting with humanity and the community within an environment of rising automation and leverage the technology before it leverages us." The strong theme is translated through the office-set background of the lookbook and highlights the power balance in large corporations.
Trend Themes
1. Relaxed Silhouettes - The trend of relaxed silhouettes in streetwear designs presents an opportunity for fashion brands to tap into the growing demand for comfortable and versatile clothing.
2. African-inspired Designs - Designing fashion collections inspired by Africa's contribution to the fourth industrial revolution allows brands to embrace cultural diversity and appeal to consumers seeking unique and meaningful designs.
3. Business-centric Fashion - The business-centric theme in streetwear provides brands with the chance to cater to professionals who seek stylish clothing with a professional edge, blurring the lines between work and casual wear.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of relaxed silhouettes and African-inspired designs to create innovative collections that resonate with conscious consumers.
2. Technology - The intersection of fashion and the fourth industrial revolution presents opportunities for technology companies to collaborate with fashion brands, creating smart clothing that merges style and functionality.
3. Marketing - With the rise of business-centric fashion, marketers can help brands develop and position their products as not just garments, but as lifestyle choices that align with a professional and stylish image.
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