Nostalgia is powerful within the consumer goods market, but while many products look to tap into the idea, products that allow consumers to create their own nostalgia are coming about like the Word. Standard Memorandum Notebook that's designed as a daily diary with a twist.
Designed in collaboration with Jon Contino, the Word. Standard Memorandum Notebook enables consumers to jot down a line or two about each day of the year; the daily diary isn't meant for keeping dates or reminders. At the end of the year, what's left is a memento of days past that will provide intended nostalgia that's free of digital connectivity.
The Word. Standard Memorandum Notebook is a rebellion against smartphone apps and social media as an analog way to remember that calls to mind nostalgic notions of simpler times.