Carbon Fiber Cycling Clothing

These Scott Sports Jerseys and Shorts Prevent Cyclist Road Rash

Athletic gear manufacturer Scott Sports is developing a range of cycling clothing, including jerseys and shorts, that are designed to protect cyclists from scratches and road rash when they fall. The clothing is reinforced in key areas using a unique blend of carbon fiber and ceramics, protecting the garment in case the rider hits the asphalt and ends up sliding across the pavement.

The protective fabric is sheathed in patterns of ceramic particles that protect the material from the intense friction that occurs when a rider hits the road. It also helps stop the fabric from tearing and exposing the rider's skin.

This cycling clothing even has antibacterial properties, helping to keep body odor in check. The jersey costs $125 while the shorts will retail for $145. Both are expected to be available for sale in late 2015.

Protective Gear Technology
Developing materials that protect individuals from the rigors of their activity.
Ceramic Technology
Using ceramic materials to reinforce fabrics and enhance their durability.
Antibacterial Clothing
Creating clothing that helps keep body odor under control.

Industries Being Reshaped

Athletic Apparel
Opportunity for clothing manufacturers to invest in developing new protective materials for athletes.
Outdoor Recreation
Outdoor recreation companies can incorporate these protective materials into their product lines to improve safety for their customers.
Medical Supplies
The medical industry can benefit from this protective gear technology by using similar materials in the development of bandages and wound dressings.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 13%
Activity 49%
Freshness 8%