Photographer Alenda Chendler has a weird preoccupation: photographing girls on bikes. All of her images of bicycling beauties are compiled into her blog 'Cycles Lady.'
Biking is a great way to get around town. It's less stressful than public transport, and way quicker than sitting around in traffic. Better yet, your bike can even become a fashion accessory!
Chendler's subjects are fearless when it comes to maneuvering themselves around the city, but also when it comes to dressing in stylish outfits. Chendler explains, "There are more and more beautiful bicycles in Moscow, and the girls who ride them are more daring in their outfits. They’re not scared of wearing heels, skirts or dresses." You go, girl!
What's Driving This Trend
- Biking as a Fashion Statement
- Opportunities for fashion and apparel brands to create stylish and functional clothing and accessories for urban bikers.
- Women Empowerment Through Biking
- Potential for companies and organizations to empower women by encouraging biking for transportation, fitness, and leisure activities.
- Bike Sharing and Rental Services
- Opportunities for startups and established companies to create bike sharing and rental services for city dwellers and tourists.
Who This Affects Most
- Fashion and Apparel
- Fashion and apparel companies can design and manufacture stylish and functional clothing and accessories for urban bikers.
- Fitness and Sports
- Fitness and sports companies can encourage biking as a form of exercise and develop equipment and accessories for urban bikers.
- Transportation and Infrastructure
- Transportation and infrastructure companies can invest in bike-friendly infrastructure and promote bike sharing and rental services for city dwellers and tourists.
